Tommy Hilfiger sought out a retouching partner who was capable of achieving more than one look in post-production. They also needed this partner to fit seamlessly into their workflow and adapt to their internal requirements. We were that partner.
The partnership with Tommy Hilfiger was a dream for both parties. They wanted to push the boundaries of their imagery, and they leant on us to explore new, creative ways to bring their clothes to life. They wanted a clean, but natural studio environment, where the details of the clothing shined.
Adaptive clothing is for people with disabilities — and every detail is intended to make the experience of dressing, undressing, and wearing clothes easier. Think: Magnets fronted by buttons and drawstring belts. Tommy Hilfiger wanted to push the boundaries of the adaptive clothing imagery, where the details shined. They leant on us to explore new, creative ways to bring these clothes to life.
