Beauty Retouching

Image Retouching for Beauty Brands

‍

Skip the hurdles. Celebrate the consistency of color and shade.

‍

Professional beauty retouching for cosmetics and skincare pictures. Brand defining results, without over-retouching.

From the first point of contact, our team works at your side. We learn the unique standards and looks that define your brand. Then we scale that vision to deliver professional retouching services that meet your needs. With an extensive background in beauty retouching we bring a refined aesthetic to editorial, merchandising, and PDP imagery—helping brands look remarkably consistent across all channels.

Makeup and skincare imagery demands alignment across your formula, packaging, creative and production teams. Led by a single point of contact, our team works with each of your stakeholders, ensuring that the final image reflects your vision from concept to launch. You get the same high quality, regardless of creative direction – consistent, smartly budgeted, and timely.

‍

See our full methodology at why Vision On.

Beauty Retouching Across Teams

‍

Consistency at Vision On

‍

One dedicated point of contact for formula, packaging, design and production keeps your process smooth from start to finish. We adopt your beauty retouching workflow and move it forward in lock step with your team.

Here is how we fit in with each of your teams.

‍

‍

Step 1. Formula Teams

‍

Color Matters.

‍

Color is the most important part of the beauty retouching workflow. As our first step, collaboration with the beauty formula team is the foundation for everything that follows. We’ll work with you to create swatches that match your formula with precision. Early work here guarantees that image color matches the product color going forward.

‍

‍

Step 2. Packaging Teams

‍

Packaging That Connects with the Customer.

‍

We make sure that images of packaging, and the formula within, stay true to the intention of your package design. We can work directly with your design files to retouch photos and present images as pristine as those first renderings. All so you can entice customers to the very best of first impressions – no matter the country, copy, or color changes required.

‍

‍

Step 3. Creative Teams

‍

Where Creative Vision Becomes Brand Expression.

‍

Once formula and packaging are complete, your creative team brings it all to life — building visual experiences that capture attention and drive desire to purchase. We work closely with your team to translate that vision into expressive on-brand visuals. Every image honed to reflect your creative choices with care and precision.

‍

‍

Step 4. Production Teams

‍

Clear Communication. Proactive Project Support.

‍

We don’t believe in big reveals.  So we make communication and asset delivery easy by providing a single point of contact. Ready to partner with you, our team leads work with production timelines and key milestones. Plus, we’ll keep you up to date wherever your projects are managed.

‍

‍

SERVICE DEEP DIVE

Our Beauty Editing Services

‍

Our teams have decades of experience in retouching skin. Whether your brand specializes in cosmetics, skincare or both, our imagery builds trust through every detail. Below are the key services our beauty clients rely on—from still life to on-model.

‍

Product & Still Life Retouching

‍

The product image is often the first touchpoint—the moment where curiosity becomes consideration. It’s not just about appearance; it’s about creating enough confidence and desire to elevate customer aspirations. Our retouching services are tailored to enhance the visual appeal of each item—highlighting its color and design with care. The result: clean, elevated visuals that stay on brand, support conversion, and reduce returns.

• Formula swatches
• Pack shots
• Visual merchandising

‍

On-Model Retouching

‍

Help customers see themselves in your product by accurately representing formula and color on a natural figure. Whether the shoot features a beauty model or real person, not everyone arrives camera-ready. Our retouchers work with subtlety and intention—refining only what distracts from the product’s impact, never exaggerating, never erasing. The result is clean, true-to-brand imagery that supports both product and message.

• Arm Swatching
• Before and After
• Application and Tool Shots
• Diptychs, Triptychs and Lip Grids

‍

Color Consistency

‍

Consistent, accurate color is essential to building buyer confidence—especially when the purchase decision depends so heavily on shade. Our retouchers carefully calibrate hue, saturation, and brightness to align with your brands' formula color references, ensuring every image tells the same, authentic story. This level of attention and care removes uncertainty for the customer and reinforces trust in your product across all channels.

• Color matching
• Color Changes
• Additional colorways

‍

Authentic Skin Retouching

‍

Skin is never one-note. It carries tone, texture, and personality that reflects your brand’s point of view. Our team is trained in professional skin retouching to enhance skin, preserving what’s real while refining what’s needed. The result is clean, modern imagery that feels both aspirational and authentic—always in step with the latest beauty trends.

• Minimal Retouching
• Medium Retouching
• Deep Retouching

‍

Creating Composites

‍

Craft striking images without the added cost or time of another shoot. Photography doesn’t always capture everything in one shot. Our photo retouchers merge the strongest elements from multiple pictures, building a visual that shows the best possible expression of your creative vision. Compositing opens up expansive possibilities for advertising, editorial, and brand storytelling.

• Combining desired elements from one image to another
• Incorporating photographer plates for focus, shadow and highlights
• Maintaining brand and product consistency

‍

Market Adaptations

‍

Don't shoot packaging more than once. Whether you are communicating to regional markets (APAC, EMEA, LATAM, NA) or more local ones (EU, CA, MX), the goal to ensure a positive visual message. Every market has unique regulations for packaging; what it communicates, and how it’s presented. We adapt your images with intention, to meet local and regional requirements while maintaining a cohesive brand story – for everywhere your brand is seen.

• Market adaptations

‍